Marketing + AI automation

DEVAL

Marketing mindBuilder hands

I turn business problems into useful AI systems

I'm Deval, a marketer and hands-on builder. I combine audience research, content and automation to build products and workflows people can use.

Open to full-time rolesWilling to relocate to Mumbai

A few things I've built

All project work

A product platform, a story catalog, a customer journey and a small personal automation. Different problems, the same habit: understand it, build it, check what really works.

Project 01 Product + content systems

Past project work

StoryHug

A bedtime-story app, and the authoring workflows behind the stories.

My contributionProduct development, AI workflows and content operations

Read case study
StoryHug app home with a bedtime story, playback action and new-story catalogStoryHug discovery interface with age filters, collections and illustrated story cardsStoryHug story detail with artwork, age range, description and listening controls

Real app interfaces, supplied as App Store presentation images. Open the case for full-size screens.

Project 02 AI product + platform design

Working local prototype

AI Employee Marketplace

A local-first desktop platform where non-technical people hire an AI employee and steer it by clicking.

My contributionProduct definition, architecture and build direction

Read case study
AI Employee Marketplace screen listing three installed AI employees with their jobs and built-in screens

Captured from the working local prototype, including the light and dark themes.

Project 03 Marketing + workflows

Business project work

CredRoof

From a home-buying proposition to a clear landing page and structured enquiry journey.

My contributionLanding pages, research, branding, campaigns and enquiry workflows

Read case study
CredRoof landing page with a Kerala home-buying proposition and callback action

Actual landing-page capture, not a claim about sales performance.

The systems I build with

Tools in practice

I am hands-on with modern agent tooling, and I am just as clear about what I built myself and what I use from other people's open-source work.

Mine

AI Employee Marketplace

A local-first desktop prototype that turns coding agents into click-first employees with a real permission boundary.

Mine

ReviseBot

A self-hosted Telegram study tool: voice or text in, a confirmed topic out, then reviews on days 1, 3, 7 and 21. Source code is public.

Open source I use

VoiceStudio / OmniVoice

Palash Debnath's local voice-cloning and dubbing application. I run it on my own hardware for voice and narration work. I did not build it.

Open source I use

CleanYourTV and WidgeTV

Community Android TV debloating and launcher projects. I use and adapt them for a calmer home screen. The upstream authorship belongs to those maintainers.

Agent tooling

Claude Code, Codex and MCP

The harnesses I use to research, specify and build. I define the product and the boundaries, and I say plainly when work is agent-assisted.

Marketing stack

Meta, Google Ads and analytics

Campaign planning, paid media and measurement from my marketing and PPC background, alongside organic growth and SEO.

Built, then explained

I care about how people discover and understand things, too

On @deval.auto, I turn AI tools and workflows into practical explanations. My work includes hands-on builds, the LARP or Legit series and brand content.

That marketing foundation shapes what I build: who it is for, what the promise is and how someone reaches a useful result.

Explore @deval.auto

A public body of work

36.5K

Approximate Instagram followers · observed 5 Nov 2026
A dated profile observation, not a live counter


Practical explanation over tool hype

I bring research, scripting and implementation together. You can evaluate the product work here without an Instagram account.

Technical communication example

A few published examples

Communication in practice

Instagram may require a login. Each example is described here so the hiring story does not depend on the embed or platform being available.

How I work

Start with the task, not the tool

01

Understand the real job

Who is using it? What goes in, what should come out, and what happens when something is missing? For AI Employee Marketplace, that meant designing for a shop owner who will never open a terminal.

02

Make a small working version

Build the important flow before adding more surface area, then let real evidence decide the next step. In ReviseBot, the key boundary is confirmation: a proposed topic is not yet a saved schedule.

03

Check, document, improve

Test state changes and failure paths, then say what was actually checked. Each case states its limits, including the AEM screens captured from a prototype whose desktop build is still unverified.

A little about me

Marketing brought me to building

I'm Devalnath Manikandan. A marketing and PPC background, then organic audience growth, then a pull toward building the systems behind the content. That path is why I can run a campaign and also wire the automation that makes it repeatable.

Most of my work now sits where marketing judgment meets implementation: product definition, AI workflows, automation and the content that explains them. Earlier roles included a corporate social-media position, and I still do the growth and content work myself.

I'm looking for a full-time role across AI implementation, automation, marketing engineering, growth systems or product marketing, ideally in Mumbai and from an office.

Let's discuss a role

Notes from the work

All writing